Home
Services
About usMentor meUnicorn PressResources
Our latest blog posts

The Unicorn Press

Everything you didn’t know you didn’t know about Learning Experience Design! Get our latest musings and big ideas straight from the showers of our most sociable team members.
Dr Lizzy Steenkamp

Information Architecture for E-Learning: Organising Content for Clarity

August 15, 2025
Dive into the core principles of IA, learn to avoid common pitfalls like the 'knowledge dump,' and use our practical checklist to design e-learning that is intuitive, effective, and frustration-free.
Read More
Dr Lizzy Steenkamp

A Beginner’s Guide to Common E-Learning Tools and Systems

August 6, 2025
Ever wondered what powers your online learning experience? Or perhaps you’ve clicked around a new learning platform and thought, ‘What exactly is this thing?’ In this guide, we’ll demystify the most common e-learning technologies, without the jargon, and show you what’s behind the scenes.
Read More
Stephanie Bandli

Creating Learner Personas for Effective E-Learning

August 1, 2025
Still designing for “the average learner”? That’s like writing a love letter to “whom it may concern.” Learner personas give your design a backbone, a brain, and a beating heart. Here’s how to make them good, and make them count.
Read More
Dr Lizzy Steenkamp

How to Reduce Cognitive Load in E-Learning: A Practical Guide

July 28, 2025
Welcome to the remarkably practical world of Cognitive Load Theory (CLT). While it might sound like something you'd discuss over lukewarm tea in a particularly earnest academic seminar, this theory is, in fact, incredibly useful for crafting online learning experiences that actually work.
Read More
Dr Lizzy Steenkamp

ADDIE: The Instructional Design Dinosaur That Just Won’t Die 🦖

June 23, 2025
If you’ve ever wandered into the world of instructional design, corporate training, or e-learning, you’ve probably met this dusty old acronym. It’s considered the beige cardigan of design frameworks: dependable, outdated, and somehow still invited to every party. But what is ADDIE, where did it come from, why are we still using it, and should you be using it too.
Read More
Busi Mavuso

Transitioning From Pedagogy to Adult Learning

June 24, 2024
Join me as I reflect on my experience moving from secondary to adult education. I’ll unpack what I’ve discovered about teaching and learning, and the skills I’ve been developing to help me transition.
Read More
Dr Lizzy Steenkamp

The Trouble With Bloom's Taxonomy

April 18, 2024
What happens when the principles that underpin a theory of assessment are used to scaffold an entire learning pathway? Well, in short, it can go pear-shaped quite quickly.
Read More
Kira Theunissen

Tapping Into Human Potential

November 3, 2023
Join me as I delve into some interesting corners of the theory that underpins commonly understood notions of human potential. I'll consider the conditions needed to make it possible for people like Elon Musk, and perhaps even myself, to reach our full potential.
Read More
Daria Kriel

The CRAP Rule: Layout Basics for Learning Experience Designers

January 6, 2022
We know design should support learning, not distract from it. Yet many Learning Experience Designers feel unequipped to evaluate whether their creations look and feel good to engage with. The CRAP rule is here to help you rescue your learners from a… well, a crap e-learning experience.
Read More

Wanna work with us?
Get in touch!

hello@whosyouraddie.com

Services
Strategy
Production
Operations
Quick links
HomeAbout usMentorship programmeParticipate in our research
Mentorship
Mentor meCode of ConductTerms of Service
Copyright ©2023 Who is your ADDIE (Pty) Ltd All rights reserved.