Help anyone realise their potential.

Everyone wants your learner's attention. You might need a unicorn.

Get learners to show up, engage, and have fun while they upgrade their knowledge and skills.

Need an educational game, an AI coach, a knowledge base, a learning community, or a course with snappy videos? Whatever you have in mind, we’ve got the tech and the talent to make it happen. With sparkle.


We'll take care of the whole thing.


We use advanced systems thinking to define the problem and design the most effective solution.

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Our learning systems, content and media are engaging, accessible, and high-impact.

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We keep them learning, measure your ROI, refine your processes, and evaluate what we can improve.

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other people think we're talented, too.

Word on the street.

Mike Marrone
Senior Manager, Global Affiliate Acquisitions, CrossFit LLC
"We hired the Who's Your Addie team to help consult on and lead a nearly 12-month project to develop an intensive, multi-faceted Learning & Development tool to enhance the business, financial, and operational acumen of our current and prospective gym owners.

Who's Your Addie were incredibly professional, reliable, and accountable in exceeding the scope of the project and delivering the digital product and its ancillary resources on time and with zero integration issues with our organization's larger LMS platform.

I absolutely recommend Who's Your Addie for future large-scale (or small-scale) projects! They were awesome to work with! Thank you!"
Rachel Charlick
Commercial Director at OPUS Pharmacy Services, UK
"It has been a pleasure working with Lizzy, Steph and the team. They really helped us understand our requirements and have been exceedingly supportive and responsive to our ever-changing brief! The content they have developed for us is both modern and intuitive. It compliments our branding as well as our company goals and values, and achieves our main aim of delivering a quality learning experience to delegates. We look forward to working with this wonderful team more and more in the future."
Saskia Haafkes
Co-Founder at Lysna, Netherlands
"We would definitely recommend Who’s your ADDIE. Because of the expertise you have, the way you connect and build trust. The way you communicate and build on our needs. And the way you managed the process towards the result. Great value for money! Both Marianne and myself find you so competent and yet very humble. Truly a safe pair of hands."

Join our educational technology mentorship programme

Are you new to the field of instructional design, or breaking into EdTech as a product person? Perhaps you are a teacher or lecturer hoping to better harness the power of tech in your classroom? We have the expertise to help you grow your career with an educational technology skillset, and we’re sharing everything we’ve learned over the last 20 years.

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